Brand Mapping Questionnaire

Name: Intuitive Edge Design
Address: 201 E Jefferson St., Suite 200, Syracuse, New York, 13202
Telephone: 315-217-1801
Price range: $2,000 - $15,000 +
Rating: 5

Please do your best to complete this form in its fullest. The more detailed information you provide the better our research and results will be.

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Brand Mapping Questionnaire

About You

In this section, you will be letting us know about some of the personality of your brand. As you are answering these questions think about the impression you would like to leave with your client base. You will need to think about how other perceive you and not just how you think they perceive you.
Name*
First Last
Email*
Phone*
Website URL
What is the name of your Brand?
What's your working tagline?
Describe your business like you’re talking to a junior high class.
From an entire brand experience standpoint, would you describe your brand as more A.) “Affordable everyday” (like kohl’s, Ford, or Ikea, B.) “Upscale luxury” (like Apple, Mercedes Benz, or Dolce & Gabbana), or C.) <Fill in the blank>? (Why?)
If one of your clients/customers had to describe your brand to their best friend what would they say?
What type of hangout spot perfectly sets the tone for you brand? (resort, fine dining, pool party, backyard BBQ, bar, vineyard, etc.)
How would you greet someone if they walked into your hypothetical office or physical store?
In one sentence how do you personally thank someone for sharing your content or giving you a mention on social media?
In one sentence how do you personally thank someone for sharing your content or giving you a mention on social media?
What ONE word describes how you want your customers (and prospects) to feel after they visit your website, read your social posts, or correspond with you?
What is your writing style? (i.e. humorous, straight to business, data driven, dry, sarcastic etc.)
About Your Brand Peers

It’s important to know what your prospects and customers will be exposed to in search results. Understanding your brand Peers is invaluable. By doing so you will see what is working for them and will be able to tap into that for inspiration. You will also start to see where you can fill in the gaps of services. This will help you differentiate your brand in all the right ways.
Who are the top 3 brands in the spot light in your general niche? (Who are the big names online?)
What thing do these brands do that you hate?
What thing do these brands do that you love?
What’s unique about your brand, your business model, and/or your approach that differentiates you from these 3 brand peers?
What products/services are these brands making the most money from that you can tell?
What social platforms are these brands getting the most engagement on?
What types of content do these brands offer as opt-in incentives?
What types of content do these brands offer as opt-in incentives?
About Your Brand Look and Feel

The following questions are to help you think about your brand from a visual standpoint. It can feel like a huge task putting all of context to your brand personality into a visual representation. Don’t worry, these next questions are going to help us break that process down into something manageable.
What would you like your office to look like if you had one for clients to visit? (i.e.. Textures, patterns, materials, colors, furnishings etc.)
What would you call your personal fashion style? (Shorts and a Tee, jeans and flip flops, designer, urban, hip, business attire etc.)
What colors surround you (by choice) in your daily life?
• What type of restaurants do you typically prefer to dine out at?
What 5 symbols (i.e pictorial icons or universal symbols) would you use to describe your brand to someone if you couldn't speak or use words?
What 5 adjectives would describe the unique brand style you're going for?
What 3 brands have logos that you're in love with?
What 3 brands have logos that are repulsive?
From a design standpoint, what are 3 websites that you absolutely can't stop drooling over?
About Your Customers/Clients

Knowing what makes your customers/clients tick is second to “know they self” when it comes to building a brand that will stand the test of time. This is important because knowing what makes your clients take action is important to knowing what type of brand they will be looking for. Think about how much faster you can win them over if you show up where they are hanging out, celebrate your similarities, empathize with their struggles, and sell in a way they respect. The more you know the easier of a time you will have to WOO and WOW them!
What traits do the customers that make your day possess?
What things are your potential customers typing into search engines (this can be outside of your niche)?
What struggles/worries keep them up at night?
At the end of the day what do you want to help them become/be/accomplish? {Describe in ONE sentence}
What social platforms do they love hanging out on?
What brands already have access to their inboxes or credit card numbers?
What would they confess is their biggest dream in life?
What are their top 5 non-negotiable core values in life and business?
What questions do hear your leads and/or customers ask over and over?
Pretend I'm your perfect customer with money in my wallet, what 3 things could you teach/show me in the next hour that would transform me into a 'hell yes' buyer?
If your homework assignment was to create a pdf guide to give to potential customers, fill in the blank for the title: 5 Steps to _________.
What are the 3 most rampant misconceptions that your leads/customers believe?
What are the 3-5 specific areas you want to focus your content around? (For example mine are, branding, visual marketing, graphic design, and solopreneur mindset)
What 3 things have you learned in the last year that would have the most impact on your customers/leads? (People don't buy from people that know it all, they buy from people that know MORE than they do and are where they once were!)
What type of content could you be locked away creating for days without even noticing?
What type of content could you be locked away creating for days without even noticing?
What do you want to get from your blogging or content creation efforts? (ALWAYS have a specific goal in mind when you're creating something new. Always!)
If you're keeping it real, how often can you commit to consistently creating new content? (I'm talking for at least the next year!)
What social platforms do you love hanging out on the most? (Each platform specializes in a different type of content, so this is key to know.)
How do you plan to leverage your content to create business opportunities and drive sales? (i.e opt-in offers, affiliate offers, relationship building with your peers, organic traffic, etc)
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Brand Mapping Questionnaire

Brand Mapping Questionnaire

About You

About Your Brand Peers

About Your Brand Look and Feel

About Your Customers/Clients

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